TEACHING MATERIALS

Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean strategy concepts, developed by world-renowned professors Chan Kim and Renée Mauborgne.

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OUR BLUE OCEAN CASES

Explore the full collection of Blue Ocean Strategy and Blue Ocean Shift cases.

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CASES BY TOPIC

Browse and select the cases by topic to find the most relevant for you.

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EDUCATORS’ SPACE

Exclusive teaching materials for professors, teachers, and lecturers

Get exclusive access to teaching materials in the members-only platform. To help you teach blue ocean strategy more effectively, we developed teaching modules, lecture slides, and first-hand videos that you can now access free of charge in our newly launched members-only platform.

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WEBINAR SERIES

Want to teach creativity and innovation in a way that is simple, clear and highly effective?

Teaching the Foundations of Blue Ocean Strategy through Cases

Register now for this webinar on 21 June, led by Oh Young Koo, Institute Executive Fellow at the INSEAD Blue Ocean Strategy Institute. You will be introduced to the key concept and tools of blue ocean strategy using a case study.

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